who this is for
You train the professionals.
We complete the picture.
Your students leave your programme technically excellent. They know their discipline inside out. What even the best training programmes rarely cover is how to run the business side — confidently and sustainably.
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How to get the right clients. What to charge and how to hold that conversation. How to show up professionally in 2026 without spending hours they don't have. How to use the tools that level the playing field for solo practitioners.
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That is where TBS comes in. We work directly with your students — as a guest session, a masterclass, or a module — and we close that gap.
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Your programme already gives them the expertise. We give them the business foundation to use it.
WE WORK WITH
Certification programmes for equestrian therapists, body workers, and behaviourists
CPD providers for saddle fitters, nutritionists, trainers, and farriers
Individual practitioners running accredited short courses or CPD programmes
Modular programmes where professional development is part of the offer
what your students walk away with
The business skills that turn
qualifications into careers.
Every graduate you send out into the industry carries your programme's name with them. The way they present themselves, the confidence with which they talk about their work and their pricing, the professionalism of their practice — that is your reputation, walking around.
Graduates who thrive in business are the best thing that can happen to the programme that trained them.
TBS works with your students at the point it matters most — at the start, before the habits form. We give them practical business knowledge that is specific to the equestrian industry, delivered by someone who knows it from the inside.
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They leave knowing what to charge, how to get the clients they want, and how to run a professional practice with the tools available to them today.
what we cover
Real sessions. Real content.
Every session is shaped around your programme and your students. Here is what that can look like.
BUSINESS FOUNDATIONS
Starting right
Building a business plan that is actually useful
Pricing strategies for equestrian service providers
Understanding income, costs, and what the numbers need to look like
How to structure a self-employed equestrian practice
Getting the right clients without cold calling
Format, depth, and topic are always shaped around your programme. We figure out the right fit together.
MARKETING & SOCIAL MEDIA
Getting found
Social media for equestrian businesses — what actually works
Building a professional profile that brings clients to you
Basic marketing for equestrian professionals
What to post, how often, and why strategy beats volume every time
Referrals, word of mouth, and building a reputation deliberately
AI FOR EQUESTRIAN BUSINESSES
Working smarter
ChatGPT for equestrian therapists and trainers
Creating professional content in minutes
AI-assisted client communications and follow-ups
Running a solo practice with world-class marketing tools
What AI can realistically do for an equestrian professional today
how it works
Simple.
All our sessions are built around your programme — your students, your format, your timeline. The starting point is always a conversation.
Tell us about your programme and your students. Together, we shape something that genuinely works for your students.
who you'll be talking to
Wiebke Wagner
CO-FOUNDER · THE BUSINESS STABLE
Wiebke has spent over 30 years in the equestrian industry — not as an observer, but as a practitioner. She understands how equestrian professionals think about their work, their clients, and their business, because she has been working with them since 2018 and knows the industry from the inside.
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She also understands how to build a business. Her postgraduate training in Business Consultancy and Equine Science, combined with her work as a qualified performance coach, means she brings both worlds together — equestrian credibility and professional business methodology — in a way that is genuinely rare.
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Every session she delivers is direct, practical, and built around the equestrian reality. Not generic business advice with horses bolted on.
30+ years equestrian
Postgraduate Business Consultancy
Postgraduate Equine Science
Qualified Performance Coach
500+ equestrian professionals