IMAGINE HAVING AN ASSISTANT WHO ALREADY KNOWS YOUR BUSINESS.
Your voice. Your clients. Your offers. What to say and how to say it.
You sit down. You give it a task. And what comes back sounds exactly like you — because it is you.
Your content. Your referral letters. Your website copy. Your follow-up messages.
All of it. Done.
That's your Beyond Assistant.
And this is how it gets built.
MEET YOUR BEYOND ASSISTANT.
A personalised AI assistant — built specifically for equestrian professionals. Pre-trained in marketing, strategy, and the business skills your clients never wanted to learn.
It already knows how to write content that attracts the right clients. It already knows how to position a service, price it properly, pitch it confidently. It already knows how to build a referral network, maintain a pipeline, show up consistently online.
It knows all of this before you start.
What it doesn't know yet — is you.
That's what the fourteen weeks are for.
FOURTEEN WEEKS. HERE'S HOW IT WORKS.
Beyond is the programme that trains your Beyond Assistant on your business — so it can do the work you don't want to do, in the way only you would do it.
Each week you listen to short audios — designed for the car, built for busy professionals — that give you the knowledge to make one clear decision about your business. That decision goes into your Beyond Assistant. And your Beyond Assistant gets smarter.
In the first weeks
Your assistant learns who you are professionally. Your positioning, your story, what makes you different. It starts producing your bio, your value statement, the words you've always struggled to find for yourself.
Through the middle weeks
It learns your clients, your pricing, your digital presence. Your website gets rewritten. Your social media finds its voice. Your content calendar starts running without you having to think about it every week.
In the final weeks
It learns your pipeline, your outreach, your sales approach. It starts producing referral letters, follow-up sequences, pitch emails. Everything is personalised. Everything is ready to use.
WHAT OTHERS SAY.
⭐⭐⭐⭐⭐
"The pricing module changed everything for me. I'd been undercharging for years and I knew it but didn't know how to fix it without losing clients. By week six I'd raised my rates and honestly, not one person complained. The assistant helped me rewrite my website and my enquiry responses so everything felt consistent and confident. Still does."
Marloes
Equine Physiotherapist, Netherlands
⭐⭐⭐⭐⭐
"I sell equestrian products and I wasn't sure Beyond was going to be relevant for me. It felt like it was more for service providers. But the work on understanding my clients completely changed how I talk about what I sell and who I'm talking to. My website is converting better now and my content has direction instead of just hoping something lands."
Petra
Equestrian Product Business, Germany
⭐⭐⭐⭐⭐
"I've done other business programmes. Good ones. But you finish and you know more and do the same things. Beyond is different because you actually build something. My assistant now writes my course descriptions, my emails, my social posts. I launched my second course last month with half the stress of the first one."
Fiona
Riding Instructor & Course Creator, Ireland
WHO'S BEHIND BEYOND.
Beyond was built by Wiebke Wagner and Tom Dautz — co-founders of The Business Stable and two people who have spent the last eight years working with equestrian professionals across the UK, Ireland, Germany, the Netherlands, Belgium, Sweden and beyond.
Between them they bring something most business programmes can't offer: genuine equestrian experience combined with serious business and technology expertise.
Wiebke has been around horses for more than 40 years, a background in Applied Zoology and Advanced Equine Science, a postgraduate degree in Business Consultancy, and a highly successful corporate sales career before she turned that experience towards helping equestrian professionals build businesses that actually work. Tom brings over a decade of equestrian experience alongside deep technical expertise in AI, automation, and systems — he builds the infrastructure that makes everything run, including the assistant at the heart of Beyond.
Together they have helped over 500 equestrian professionals across multiple countries. They have run their own livery stable. They have organised national and international equestrian summits. They live and work with horses.
They built Beyond because they kept seeing the same thing: brilliant equestrian professionals held back by the business side of things they never signed up for. Beyond is the answer they wish had existed years ago.
Wiebke leads the strategy, the coaching, and the programme content. Tom leads the technology, the AI architecture, and your onboarding.
You're in good hands
WHAT'S INCLUDED.
Both tiers include a personal onboarding session with Tom — so you're set up, ready, and never starting from scratch.
Claude Pro account required (about €20/month)
Standard
€ 897
14 weeks. 7 modules. 18 audio sessions.
Your personalised AI business assistant — built and trained throughout
Personal onboarding session to get you set up and ready
3 coaching calls with Wiebke
Lifetime access to all programme materials
Instalment options available via Klarna at checkout.
Yes. You don't need to know anything about AI before you start. Your first session with Tom is specifically designed to get you set up — so by the time Module 1 begins, you're ready to go. If you can send a voice note, you can do this.
Beyond is designed for people who are already busy. The audios are made for the car — most professionals listen between appointments. Around 2-3 hours a week is enough to work through the sessions and build your assistant properly. And as your assistant gets set up, it starts producing — so the time you spend gets smaller as the output gets bigger.
That's because it didn't know you. A generic AI tool produces generic output. What you build in Beyond is different — it's trained on your business, your voice, your clients, your positioning. The output sounds like you because it is you. That's the whole point.
Beyond was built specifically for equestrian professionals — and that covers more ground than most people realise. If you're a mobile service provider (therapist, bodyworker, nutritionist, trainer, saddle fitter, behaviourist), a product seller in the equestrian space, or someone building or growing an online course or educational offer — Beyond was built with you in mind. The programme adapts to your business model, not the other way around. If you're still not sure whether your specific situation fits, book a call and we'll tell you honestly.
Whenever you're ready. Beyond isn't cohort-based with fixed start dates — you enrol and begin in your own time. Your onboarding session with Tom gets scheduled around you, and from there the programme moves at your pace.
Less than you think. Most professionals listen to the audios in the car between appointments — that's the bulk of the learning done without touching your diary. Around 2-3 hours a week is enough to work through the sessions and build your assistant properly. And as your assistant gets set up, it starts producing — so the time you spend gets smaller as the output gets bigger.
Yes — your Beyond Assistant lives inside Claude, which is Anthropic's AI platform. You'll need a Claude Pro subscription to use it, which costs around €20 a month. This isn't an extra hidden cost — it's the tool your assistant runs on, and it's yours permanently. Tom walks you through setting everything up in your onboarding session so you're ready before Module 1 begins.
This is where it gets interesting. By week 14 you have something most equestrian professionals will never have — a personalised business assistant that knows your voice, your clients, your positioning, and your offers. It doesn't stop. It doesn't expire. It lives in your Claude account for around €20 a month and it keeps working for you — generating content, drafting copy, supporting your strategy — for as long as you use it. And as AI evolves, your assistant evolves with it. You're not buying a course that collects dust. You're building something that compounds.
You have 12 months access to all Beyond programme materials — audios, sessions, everything. Your Beyond Assistant is a different story. It lives in your Claude account and stays there for as long as you maintain your Claude subscription. There's no Beyond expiry date on your assistant — it's yours. What happens to it without a Claude subscription depends on Claude's terms and conditions, which we'd always recommend checking directly with Anthropic.
Both tiers go through the full 14-week programme and build the same Beyond Assistant. The difference is depth of support — and who needs what.
Standard is a great fit if you have an established business, a clear sense of what you do and who you serve, and you're ready to build and implement with focused coaching at key moments.
VIP is designed for professionals who are earlier in their journey, more ambitious in their goals, or building something more complex — a product business, an online course, a multi-stream offer. Six longer coaching calls, plus WhatsApp access throughout, means you're never stuck waiting for the next session when something comes up.
Not sure which is right for you? That's exactly what the free call is for.
QUESTIONS? HERE ARE THE ONES WE HEAR MOST.
YOUR INVESTMENT IS PROTECTED.
We offer a 30-day money back guarantee. If you've worked through the programme, completed the sessions, implemented what's taught — and you genuinely feel it isn't working for you — we'll refund your investment. No hard feelings.
We ask for one thing in return: show us the work. Because in our experience, the people who do the work get the results.
A year from now — you're either still doing it all yourself.
Or you have a Beyond Assistant that does it for you.
Still have questions? Book a free 20-minute call →