Building Your Practice

You can read a horse's body language from across the arena. You spot lameness issues that vets miss. You've spent thousands of hours and probably tens of thousands of pounds developing your expertise. So why is your calendar unpredictable? Why do you have weeks where you're turning clients away, followed by weeks where you're refreshing your phone hoping someone will book? Here's what most equestrian professionals don't realize: Being brilliant with horses and running a stabl

You're scrolling through course offerings. Again. "Advanced Equine Biomechanics." "Certification in Therapeutic Riding." "Masterclass in Saddle Fitting Technology." Part of you thinks: "Maybe this is what I need. Maybe this qualification will make the difference." Another part of you knows the truth: You already have the skills to transform horses and riders. Your last three courses didn't fill your calendar. Why would this one be different? Here's what most equestrian profes

You post a beautiful photo of a horse you're working with. Great composition. Perfect lighting. Maybe even a carousel showing the transformation you've achieved. Fifteen likes. Three heart emojis. Two comments from other professionals saying "lovely work!" Zero enquiries. Sound familiar? Here's what most equine professionals believe: "If I just post consistently and show my work, clients will come." And here's the uncomfortable truth: They won't. Not because your work isn't g

Three weeks fully booked. Then nothing for ten days. Then suddenly five enquiries in two days and you're scrambling to fit everyone in. Sound familiar? If you're a mobile equine professional - trainer, therapist, farrier, saddle fitter, nutritionist - you know this pattern intimately. The feast-or-famine cycle that makes financial planning impossible and keeps you constantly refreshing your phone during the quiet periods. Here's what most professionals assume: "If I just do g